JOHN LEE HOOKER, JR. – ‘STRIVE’ LIVE

What a pleasure for ITF filmmakers Erin Galey and Corey Kupfer to create this magical video for blues-legend John Lee Hooker, Jr.  John Lee, aka: "Junior," called us to help rebrand his transformation from Blues to Gospel. Copywriter Stuart Getty whipped up the catchy slogan "From the Blues to the Pews," and we used the NPR "Tiny Desk Concerts" as our inspiration for the 2-video package. Junior and his manager, legendary producer Ron Kramer, were super stoked. We're not religiously affiliated, but who doesn't love the soul and magic behind amazing gospel music? Amen.